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Reaction Club Long-Term Impact Report

While in recent years there has been an increase in companies' investment in employee engagement and well-being, it is often challenging to measure the actual impact of this investment on the company and its ROI. With our mission as a company to make every employee feel valued, connected, and motivated, we are interested in quantifying our ability to effect positive change for employees and workplaces.

This report summarizes an internal analysis we conducted between January 2024 and July 2024 with 112 companies using our service across various industries and sizes. We examined four key checkpoints: day 1, day 30, day 90, and day 180, or week 1, week 6, week 13, and week 26 whenever weekly measurements were needed. The primary goal of this analysis is to determine whether there is (or isn’t) a long-term impact on factors such as habit-building, social connection within the company, burnout, and more.

1. 21% More Active - average daily step count increase

To measure the physical activities at various intervals, we measured the average daily step count per active user at day 1, day 30, day90 and day180. The aim was to uncover how Reaction Club’s step challenge impacted increased everyday activity over time.

  • Day 1: Average number of steps: 3,785 (Baseline)
  • Day 30: Average number of steps: 4,084 (+8% improvement)
  • Day 90: Average number of steps: 4,328 (+14% improvement)
  • Day 180: Average number of steps: 4,581 (+21% improvement)

2. 66% More Social Interactions - Better Team Bonding

We measured the average weekly social interactions per active user within the same company account. Social interactions included likes, comments, photos shared on the feed, and 1:1 messages. We aimed to understand the impact of Reaction Club on improving team connection over time

  • Week 1: Average number of interactions: 2.1 (Baseline)
  • Week 6: Average number of interactions: 2.7 (+29% improvement)
  • Week 13: Average number of interactions: 3.0 (+43% improvement)
  • Week 26: Average number of interactions: 3.49 (+66% improvement)

3. 72% Higher Awareness of Wellbeing

To understand the level of awareness of wellbeing, we measured app opens and engaged sessions (where users spent more than 10 seconds on the app in a single session). The more app opens per week, the more aware a person is of monitoring their wellbeing. Our goal is to understand the impact of Reaction on awareness of mental and physical wellbeing.

  • Week 1: Average number of app opens: 1.3 (Baseline)
  • Week 6: Average number of app opens: 1.93 (+48% improvement)
  • Week 13: Average number of app opens: 2.11 (+62% improvement)
  • Week 26: Average number of app opens: 2.24 (+72% improvement)

4. 43% Less Reported Burnout

We randomly surveyed active users, asking them whether they were feeling burnout (Yes/No). This metric was used to understand the impact of Reaction Club on reducing burnout levels over time.

  • Day 1: Percentage of users reporting burnout: 68% (Baseline)
  • Day 30: Percentage of users reporting burnout: 56% (-18% reduction)
  • Day 90: Percentage of users reporting burnout: 47% (-31% reduction)
  • Day 180: Percentage of users reporting burnout: 39% (-43% reduction)

5. 81% More Satisfied with the Company's Benefits & Wellness Offerings

We surveyed active users to understand their satisfaction with the company’s benefits and wellness offerings. The goal was to measure the impact of Reaction Club on improving satisfaction levels over time.

  • Day 1: Percentage of users satisfied: 58% (Baseline)
  • Day 30: Percentage of users satisfied: 67% (+16% improvement)
  • Day 90: Percentage of users satisfied: 82% (+41% improvement)
  • Day 180: Percentage of users satisfied: 105% (+81% improvement)

Conclusion

The data from 112 companies using Reaction Club over six months highlights significant improvements in employee well-being, team connection, and satisfaction with company benefits. Sustained engagement with the program leads to a more positive, productive, and cohesive work environment.

Disclaimer

This data was collected by analyzing 112 US, UK, and Australian companies using Reaction Club Pro accounts for six months or longer. The data was collected anonymously in alignment with our privacy policy.

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